AI COPYWRITER & CONTENT REFINEMENT
Harness the power of AI without sounding like AI
Learn how to use AI copywriting tools to improve your output without compromising your messaging.
AI is changing the way businesses do content
I see AI as an extremely valuable tool for businesses—who doesn’t?
But, while AI tools promise efficiency, there’s actually a major risk that your AI-generated copy will damage your brand and impact your relationships with new and prospective customers.
If you’ve already started using AI, I bet you've had moments where you've looked at AI-generated copy and thought, “This just doesn't sound like us.” If you’re thinking about using AI, I can guarantee you’ve wondered about this too.
So, how can your business overcome this?
Don’t stop using AI tools. Do start working with a copywriter who has experience with optimising AI-generated copy.
AI content copywriter services
Full AI content audit
This includes a review of all your AI-generated content, along with detailed feedback and suggestions for improvement and for spotting and mitigating risks in the future.
Prompt optimisation
This includes creating AI prompts from scratch or improving your existing prompts so that you can manage your own content generation and reduce the time needed to optimise the output.
Ongoing quality checks
This includes testing, reviewing, and optimising your prompts, and adding a human touch to near-final articles, webpages, newsletters, and white papers.
How to optimise AI copy for your business
When it comes to content production, AI can make production more efficient and scale output in volume and across channels. The big challenges are maintaining your own brand voice and messaging while using your AI tools.
You need to pick and test out the right tool for the job, set out a strategy, and prepare your prompts. Then, each output needs to be fact-checked for technical accuracy and fine-tuned to fit your brand voice and key messaging.
All of this can take a lot of time, eating away at the efficiency benefits that AI promised.
Without a human auditing and verifying each output, you can end up with AI-generated content that sounds generic, off-brand, or uncomfortably strange. Ultimately, your bid to connect with more customers could end up alienating them instead.
So, is AI even worth the hassle? Yes, if managed properly. I'll make sure your AI-powered marketing newsletters, website copy, and articles always sound authentically like your businesses and never like a bad AI job.
What your human-optimised AI content can do for you
Optimising your AI-generated content allows you to scale content production to reach more customers and build better relationships with them without compromising the quality of your message or brand.
With human help and AI tools, you can adapt one message to speak to audiences across multiple channels with just the click of a button. You can use multiple tools to continuously improve output and find new content opportunities. And, you can retrain models to deliver more on-brand outputs every time.
Case study
A SaaS company I worked with was using AI to generate product descriptions. The AI was getting the features right but missing the mark on tone.
We implemented a system where I'd review each description, tweaking language to match their friendly, innovative brand voice. I then fed these output examples back to the model to help retrain it.
The result? Consistently engaging product pages that accurately represented both the tech and the brand personality. The model also got better at producing content that aligned with brand voice and style, making it a more reliable tool for the team.
How to get started with AI copy services
Whether you’re new to AI or use AI tools daily, get in touch to discuss your goals, challenges, and areas where AI could do even more for you. After a short period of onboarding, I’ll get to work on writing fresh prompts, testing AI tools, or humanising existing written content.
Depending on your team size, set up, and availability, I can work independently or closely with team members. I’ll handle the project, keeping you informed on progress and proactively seeking feedback.
Use AI copy tools to improve your content
Using an AI tool is a bit like having a brilliant but quirky intern. They’re full of potential but often need a guiding hand. With a brand voice guardianship and AI copy optimisation service, your business can benefit from the efficiency of AI-generated content, knowing that every word aligns perfectly with your brand voice and messaging goals.